Boréal is an international brand with the values of simply the best, hence its slogan "Simply the best".

The Boréal brand deploys a wide range of products in the world of household appliances: cold and hot appliances. 

Boréal, the blue and red emblem symbolizing freshness or cold and heat respectively. These colors reflect our range of refrigerators, freezers, air conditioners, stoves and microwaves.

For 10 years Boréal simply the best has been building a relationship of trust and proximity with its consumers. The brand, with its simple yet superior designs and products, supports consumers in their comfort and well-being by offering them quality, ergonomic products that are above all adapted to their budgets; "Just simply the best".

Boréal is a brand that is constantly listening to its customers, constantly thinking up and designing new products and improving existing ones to meet and stay in tune with consumers' lifestyles. 

Each of its creations and innovations reflects its expertise and know-how in household appliances, helping to make daily life easier for consumers. It is the leading brand of quality household appliances adapted to the natural conditions of temperature and pressure in the tropics.

A pioneer in innovation, Boréal stands out from the competition thanks to its technological edge and its ability to design products that are practical, easy to use and, above all, meet a need. A case in point is its anti-frost and ultra-fast freezing technology in upright freezers.

Boréal is the most popular brand in the tropics. It has had, continues to have and will continue to have a positive impact on the lives of many households.